Perception Institute launches study about implicit bias against black women with natural hair

“In last month’s magazine, I wrote about how Sundial Brands is challenging the beauty industry to be more inclusive with a campaign encouraging retailers not to segregate products based on the user’s ethnicity or hair type.

The company has just launched a new campaign called “What’s Normal.” It is highlighting the research of the Perception Institute, a group of social psychologists and strategists who study how our brains respond to differences in race, ethnicity, and gender. The organization recently conducted a 4,000-person study about implicit biases connected to hair. Results will be released in the upcoming weeks.”

Read the full article in Fast Company.